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We caught up with Mohamed Bodiat, SVP of Manufacturers – Sports activities at GMG, to debate all issues #CommitToNothing and Solar & Sand Sports activities.
Q: DJ Khaled is the star of his newest #CommitToNothing marketing campaign. What made it match so completely?
A: DJ Khaled is thought for his larger-than-life persona, making him the right match for our marketing campaign that goals to make sports activities enjoyable for everybody. The Grammy Award winner embodies the spirit of Solar & Sand Sports activities immediately, the place we as a model are shifting to make sports activities much less intimidating for everybody and we hope our marketing campaign will encourage individuals to strive every little thing with out stress. no trial. We wish to redefine your sports activities journey with the assistance of DJ Khaled and his irreverent and infectious persona that’s superbly portrayed by means of our movie and marketing campaign photographs.
Q: How a lot did you get pleasure from working with DJ Khaled on this marketing campaign? He’s somebody that everybody is serious about. Share your marketing campaign journey.
A: Engaged on this marketing campaign with DJ Khaled was numerous enjoyable and an incredible studying expertise. He’s extraordinarily obsessed with what he does, and the marketing campaign is proof of that.
Q: Inform us in regards to the #CommitToNothing announcement and the way it was created.
A: The marketing campaign video interprets our total mission to make sports activities enjoyable and to be an enabler of sports activities for everybody within the area. With this goal in thoughts, we have now launched into the following part of our mission: encouraging individuals to strive totally different sports activities and never decide to only one.
Q: What sort of response has the #CommitToNothing marketing campaign had?
A: The marketing campaign acquired numerous constructive suggestions from everybody and gained momentum throughout a number of channels throughout social media, PR, and even influencers. We’re very proud of the response and really imagine that is just the start of constructing sports activities enjoyable and pleasurable for everybody!
Q: How can Solar & Sand Sports activities assist individuals serious about attempting new sports activities?
A: Because the main sports activities model throughout the area, we wish to assist individuals discover what they love or do not love when attempting totally different sports activities. In the end, we wish to eradicate the sensation of intimidation that individuals typically really feel in terms of sports activities and exchange it with pure pleasure. At Solar & Sand Sports activities, you’ll discover totally different manufacturers with the attire and tools to assist anybody on their sports activities journey. Together with the fitting product, we even have the fitting workforce members to information you extra carefully in your sports activities journey.
Q: How massive is the vary of various sports activities that Solar & Sand Sports activities has in inventory?
A: Solar & Sand Sports activities is house to many various manufacturers from Nike, adidas, Puma, Beneath Armor and lots of extra. Yow will discover the perfect suits and tools for all of your sporting wants at any of our shops throughout the area or on-line at sssports.com.
Q: How necessary is it to make sports activities enjoyable and the way does Solar & Sand Sports activities do it?
A: Over time, Solar & Sand Sports activities has grown from a concentrate on pure efficiency to a model that makes sports activities enjoyable for everybody, which is essential to us. After conducting in-depth analysis on the topic, we shortly realized that many kids drop out of sports activities because of the stress of the sport. In consequence, this took priority all through our effort to revive the enjoyable factor of the game, resulting in our new narrative as #FUNTOTHFINISH.
Q: Inform us in regards to the TikTok Hashtag Problem
A: Our TikTok Hashtag Problem will encourage everybody to seize their sports activities journey whereas nonetheless being themselves, even when it means attempting totally different sports activities to search out the one that basically suits or not; as a result of the important thing to approaching any sport is solely being courageous sufficient to strive it. The problem is activated on January thirty first. Keep tuned!
Q: What does 2023 maintain for Solar & Sand Sports activities as a model?
A: This 12 months we wish to proceed breaking the principles of sport by means of daring and thought-provoking campaigns that encourage individuals to reimagine their sports activities journey.
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Sun & Sand Sports on what it’s like to work with DJ Khaled and their #CommitToNothing campaign