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DOHA, Qatar — The sale of all alcoholic beer on the eight World Cup stadiums was banned on Friday, simply two days earlier than the beginning of the soccer event.
Non-alcoholic beer will proceed to be offered within the nation’s 64 video games.
“Following discussions between the authorities of the host nation and FIFA, the choice was made to pay attention the sale of alcoholic drinks on the FIFA Fan Pageant, different fan locations and licensed venues, eradicating beer shops from the edges. of the stadiums,” FIFA mentioned in an announcement. assertion.
Champagne, wine, whiskey and different spirits are nonetheless anticipated to be served within the luxurious hospitality areas of the stadiums. Exterior of these venues, beer is often the one alcohol offered to common ticket holders.
Ab InBev, the father or mother firm of World Cup beer sponsor Budweiser, didn’t instantly reply to a request for remark.
AB InBev pays out tens of hundreds of thousands of {dollars} at every World Cup for the unique rights to promote beer and has already shipped most of its inventory from Britain to Qatar within the expectation of promoting its product to hundreds of thousands of followers. The corporate’s affiliation with FIFA started with the 1986 event and they’re in negotiations to resume their contract for the subsequent World Cup in North America.
Whereas a sudden resolution like this will appear excessive within the West, Qatar is an autocracy dominated by a hereditary emir, who has an absolute say in all authorities choices.
Qatar, an energy-rich Gulf Arab nation, follows an ultra-conservative type of Islam generally known as Wahhabism, as does neighboring Saudi Arabia. Nevertheless, for years the sale of alcohol has been allowed in resort bars.
The Qatari authorities and its Supreme Committee for Handover and Legacy didn’t instantly reply to a request for remark.
The event has already seen Qatar transfer the date of the opening recreation simply weeks earlier than the World Cup begins.
When Qatar launched its bid to host the World Cup, the nation agreed to FIFA’s necessities to promote alcohol in stadiums and once more by signing contracts after successful the vote in 2010.
On the 2014 World Cup in Brazil, the host nation was compelled to alter a regulation to permit the sale of alcohol in stadiums.
Ronan Evain, chief govt of fan group Soccer Supporters Europe, known as the choice to ban the sale of beer in Qatari stadiums “extraordinarily worrying”.
“For a lot of followers, whether or not they do not drink alcohol or are used to dry stadium politics at dwelling, this can be a element. It will not change his event,” Evain wrote on Twitter. “However with 48 (hours) to go, we have clearly entered harmful territory, the place ‘ensures’ now not matter.”
AB InBev’s cope with FIFA was renewed in 2011, after Qatar was chosen as host, in a two-tournament package deal by means of 2022. Nevertheless, the Belgium-based brewer has confronted uncertainty in current months. in regards to the precise particulars of the place you possibly can serve and promote. beer in Qatar
An settlement was introduced in September for the sale of alcoholic beer inside the perimeter of the stadium earlier than and after video games. Solely non-alcoholic Bud Zero can be offered in stadium lobbies for followers to drink at their seats from branded cups.
Final weekend, AB InBev was shocked by a brand new coverage that Qatari organizers insisted on transferring beer stalls to much less seen areas inside the perimeter.
Budweiser would even be offered within the evenings solely within the official FIFA fan zone within the heart of Al Bidda Park, the place as much as 40,000 followers can collect to observe the video games on large screens. The value was confirmed as $14 for a beer.
The corporate shall be primarily based in a luxurious resort in Doha’s West Bay space with its personal nightclub for the event.
On the W Lodge in Doha, staff went on to place collectively a deliberate Budweiser-themed bar on the positioning. His acquainted AB emblem was plastered on resort columns and partitions, studying: “The world is yours for the taking.”
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Sale of beer with alcohol banned at World Cup stadiums
