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Advertising and marketing Podcast with Chase Buckner

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Chase Buckner. To pursue is the CMO of HighLevel, the all-in-one white-label gross sales and advertising and marketing platform for businesses. Earlier than becoming a member of the HighLevel workforce, Chase and a accomplice constructed a full service company from scratch that grew to over 7 figures in ARR.

Foremost level:

Synthetic intelligence and advertising and marketing automation are now not one thing of the distant future, and those that benefit from them at present are seeing the advantages unfold. On this episode, I discuss to Chase Buckner, Chief Advertising and marketing Officer at HighLevel, about how companies at present can use advertising and marketing automation and AI to their benefit to develop and scale.

Questions I ask Chase Buckner:

  • [1:32] What are a few of the greatest methods you see in utilizing the automation expertise that’s out there to us?
  • [3:24] How do enterprise house owners cope with the overwhelmed communication channel at present?
  • [5:07] How will we use AI with out making it really feel robotic?
  • [6:56] What benefit does the enterprise have that responds instantly or no less than in a short time?
  • [8:37] I’d recommend that SMS has really change into the popular communication technique for a really massive phase of the market and that if we do not see it as a main channel we’re in all probability lacking out. What do you say to that concept?
  • [12:35] How do you discover the businesses that really stand out and differentiate themselves at present?
  • [14:32] If I, as an company, take the SaaS mannequin, do I now need to have a help division for the purchasers I convey?
  • [16:35] How can folks consider automated methods to scale?
  • [22:32] The place can folks be taught extra about HighLevel and the work you are doing?

Extra on Chase Buckner:

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This episode of the Duct Tape Advertising and marketing Podcast is delivered to you by the HubSpot Podcast Community and Semrush.

HubSpot Podcast Community is the audio vacation spot for enterprise professionals looking for the most effective training and inspiration on easy methods to develop a enterprise.

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How To Use Marketing Automation To Your Advantage

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